It began in Biñan.
Lagu launched in January 2012, founded by Kendrick Co with a simple idea: make time on the beach more comfortable with a blanket that repels sand. The product came to life through a sewing community in Biñan, Laguna, in the Philippines.
That origin is part of the product’s identity. Behind each blanket is the work of the people who make it: preparing the fabric, sewing the pieces, and turning an idea for easier beach days into something you can pack and take with you.
A new home in Taytay.
After the pandemic, Lagu’s production moved to Taytay, Rizal. Community-based sewing remains at the heart of the beach blankets. Our story is rooted in these Philippine communities and in the work that brings the products to life.
The most familiar detail may be the way a classic Lagu blanket rolls up, with its label serving as a built-in fastener. It is a small, practical touch that makes the blanket easy to carry from home to the beach and back again.
Philippine beginnings. International beach days.
Since 2012, Lagu has sold more than 250,000 products. The brand has reached customers through resorts, shops, online retailers, and inflight shopping, with a sales history spanning Asia, North America, Europe, and Australia.
The collections have grown, too. Classic colors sit alongside Pintados designs inspired by nature and Islas Filipinas towels celebrating five Philippine destinations. Across these collections, Lagu keeps returning to the same place: the pleasure of a day by the sea.
The next chapter.
We are welcoming conversations with distributors, retailers, and resort boutiques who see a place for Lagu on their own shores. Explore the collections, get to know the story, and tell us about your market.
Whether you first found Lagu on a trip, in a shop, or through a friend, thank you for making us part of your life on the sands.
Made for your life on the sands.